Bubble Gum History

Everybody knows about bubble gum, and for young people, bubble gum is probably more popular than chewing gum. Bubble gum is a type of chewing gum specially designed for blowing bubbles.

The inventor of the first bubble gum was Frank Fleer. In the early 1900s, Frank Fleer experimented with many gum ingredients to find the perfect bubble gum recipe. However, he never managed to sell his bubble gum recipes because bubble gums were too sticky!

Fleer Chewing Gum Company in Philadelphia had been searching for years to produce a formula that allowed bubbles to be blown that didn't stick. In 1928 Walter Diemer, an accountant for the Fleer gum company, while testing new gum recipes, noticed that mass was less sticky than regular chewing gum, and while trying it, he found out that he could create bubbles easily. Walter Diemer accidentally found the best recipes for bubble gum. Diemer brought his discovery to a grocery store to test it. The store sold all the gum in a single day!

Bubble Gum

Diemer's Bubble gum was the first-ever commercially sold bubble gum. The Fleer Chewing Gum Company began making bubble gum using Diemer's recipe. The gum was named and marketed as "Dubble Bubble" gum.

This gum was different from all the other gums. Fleer Chewing Gum Company trained people to teach others to blow bubbles using the gum. These "blowing teachers" taught the people how to blow bubbles using the gum. Blowing teachers proved the perfect success for Fleer Company.

The Fleer Corporation, founded by Frank H. Fleer, a gum manufacturer where Walter Diemer worked, only had pink color. That is the only reason why bubble gum was pink, and ever since then, no one has thought to change it. Pink became and remained the industry standard.

For many years, Dubble Bubble gum was the only bubble gum on the market.

In 1938, four Shorin brothers started a company in Brooklyn called the Topps Chewing Gum. Topps Company started manufacturing bubble gums at the end of World War II. They introduced the Bazooka Bubble Gum, named after the musical instrument. The gum had "Bazooka Joe" comic strips on the wrapper. In 1952, the Topps Company replaced their previous gift with a baseball card. Children were excited about Bazooka Joe baseball cards. The Topps Company decided to make cards focusing exclusively on America's pastime.

Different bubble gum like BubbleYum, Bubblicious, and Hubba Bubba appeared on the market as time passed. Those bubble gums were non-stick and had the advent of being super-soft.

In the years that followed, bubble gum conserved popularity.

Bubble Gum